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Strategy

Strategic Plan & Fundraising Roadmap

TomorrowNow

A 2024–27 strategic plan and fundraising roadmap for a climate tech nonprofit preparing for its next phase of funding.

Client
TomorrowNow
Year
2023
Focus
Strategic frameworks · Fundraising roadmap · Team alignment
TomorrowNow 2024–27 strategic plan

The organisation

TomorrowNow is a climate tech nonprofit that supports smallholder farmers in Africa to adapt to climate change, equipping them with the latest agri-weather technology, better access to data, and the knowledge to boost their crop yields and productivity.

The challenge

Following a successful round of Gates Foundation funding, TomorrowNow needed a clear strategy to secure its next funding phase.

What we did

We worked with TomorrowNow on its 2024–27 strategic plan and fundraising roadmap: structuring its investment cases, funding mix and donor segmentation, and setting out its key messages and programmatic impact.

Through a series of workshops, we aligned the team on its positioning and key objectives, so leadership and staff could speak about the strategy with one voice.

“It can be a lonely journey as a young and audacious non-profit. Since engaging Magnia, we have felt they have been with us on our crazy journey. They believe in our vision and are doing everything they can to help us focus and grow as an organisation.”
Georgina Campbell Flatterformer CEO, TomorrowNow

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Tell us where your organisation is heading, and we’ll help you build the strategy and structures to get there.

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