Leadership

Thought Leadership Programme

Kennedy Odede, CEO, SHOFCO

Narrative pillars and a thought leadership strategy for the founder of Kenya’s largest grassroots movement.

Client: Kennedy Odede
Year: 2023
Focus: Thought leadership · Public narrative · Founders and CEOs

Kennedy Odede speaking on stage at the IRC Leadership Week 2023 — Kennedy speaks during the 2023 IRC Leadership Week.

The leader

Kennedy Odede is the Founder and CEO of SHOFCO, Kenya’s largest grassroots movement, and one of Africa’s most prominent community organisers and social entrepreneurs. He is a passionate advocate for locally led development.

What we did

We worked with Kennedy to develop the narrative pillars that shaped his thought leadership strategy, giving him a clear, consistent public voice on the issues he cares about most.

The result

Building on those pillars, Kennedy expanded his reach and influence, writing op-eds in outlets such as the Guardian and speaking at events including the Clinton Global Initiative and the International Rescue Committee (IRC) Leadership Forum.

Kennedy Odede speaking with students at a SHOFCO-supported school in Kibera — Inspiring young minds at a SHOFCO-supported school in Kibera.

“Magnia brings a deep passion for development combined with a high level of detail and responsiveness. The team distinguishes itself by its dynamic, fast-moving nature.”

Katherine PotaskiChief Advancement Officer, SHOFCO

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